Programme  

Our  New Business Demand Generation programmes  produce  strong and measurable ROI. We manage our programmes to produce an agreed volume of leads (“Yield”) and an agreed Return on Investment.  NTV invest our  management time to ensure that client results are achieved.

We approach the creation of  the Lead Pipeline in the same fashion that a sales director approaches management of  his/her sales team and Sales Pipeline.  We aim to generate an agreed volume of leads each month, through the use of  dedicated management and execution staff – our staff become part of  your team, in practical terms.

We have found that the most important element of a successful, ongoing Demand Generation programme is good Planning and Management of the overall programme,  and individual campaigns within the programme. For this reason, all NTV  programmes are overseen by a NTV Programme Director, who typically has a strong sales and marketing background, to ensure that the programme is successful.

Key elements of a Demand Generation programme include:

	Identifying the most likely target companies.
	Using a good campaign structure:
	Who to call in a company ( what executive role?)
	The development of the most compelling Business Message.
	Tactics to contact hard to reach people.
	Contacting key 'influencers' across many departments.
	Changing tactics as we learn.
	Grooming relationships that are ongoing, sometimes for years into the future, as well as for the short term
	Regular contact through phone follow ups and informational eMails.
	Tracking and nurturing clients with requirements in planning, but not ready to engage at the moment.
	Opportunity Reporting.
	Today, tomorrow, or in a few quarters.
	Who to talk to and thoughts on the most topical issues to address.