Channel Support

Principals understand that an activities-based marketing plan is necessary to consistently build sales pipeline  -  there cannot be sustainable revenues without a sales pipeline, and there cannot be a pipeline without a consistent marketing programme. For reasons of scale and resourcing,  channel partners often place a lower priority on active, outbound marketing programmes, leading to inconsistent pipeline growth and sales performance. 

NTV remedies this situation, which  Channel Marketing Managers well understand, by providing the necessary marketing capabilities to channel partners without the overheads of in‐house resource(s) and with our experience in demand  generation for principal organisations over the past 6 years.

NTV plan, develop, execute and manage demand programs for principals and channel partners by:

1.  Establishing with the principal what content  / solutions are topical, and then adapting them to target each channel partner’s particular horizontal and /or vertical markets. Channel partners will usually have specific target markets, market expertise, or expertise in some but not all of the principal’s solution set, and they have their own value proposition.

NTV helps both parties achieve their common pipeline building objectives, by taking the valued experience and collateral from the principal, whilst allowing for each channel partner’s independent expertise and capabilities to be emphasised.

2.  NTV also provides the full suite of lead generation services that channel partners need, without the need for full-time staff . We use a structured approach to planning, running, delivering and measuring outcomes across an annual timeframe.

The capabilities that are brought to the table, and the methodologies employed, are the same capabilities and methodologies that the principal would be able to resource, but provided at a level that is affordable for channel partners.