About Us

NTV’s primary focus is planning and executing Demand and Lead Generation programmes for our clients. Typically, we work closely with  the Sales Director or General Manager responsible for achieving revenue targets and also the Marketing Director, who supports the Sales Director.

We aim to achieve an agreed Return on Investment and Yield  from the programmes we run, both in terms of actual leads, pipeline increase and also revenues achieved. We commit NTV management resources to planning, monitoring and ultimately achieving these outcomes for our clients. We aim to add value in the initial planning and subsequent analysis of every campaign that is run as part of a client’s Demand Generation programme.

Hence, we do not run short-term or once-off campaigns typically – we work strategically as part of our clients’ Sales and Marketing functions – we become part of our clients’ Go to Market approach (not an ad-hoc telemarketing resource used occasionally).

We have learned that the key to delivering successful executive level Demand Generation programmes is:

	A focus on identifying the most likely target accounts, and developing a topical and relevant Business Message to be delivered.
	Discovery of which accounts are the most likely to buy in the future, through  Account Profiling as an inherent part of each campaign. Hence each campaign sets up subsequent campaigns for a greater return on effort.
	Working toward an agreed Yield and ROI from the programme.

Our management and sales staff   are industry veterans with significant experience in growing new business. We have sold to C level executives in companies in all major markets : Europe, North America, and Asia Pacific. Our staff have routinely closed multi-million dollar deals and exceeded multi-million dollar quotas.